$9,804. $32,762. $42,419. Those are figures you’re seeing in the College Board’s recently-released Trends in College Pricing survey. Tuition isn’t rising as fast as recent years but still outpaces inflation. The figures are for some families quite real and for most, terribly misleading. The increasing cost of college is a challenge for many families; an equally important challenge is to help the American people understand that for many, indeed most families, the cost of college is far, far less and with prudent planning within their reach.